As it can’t have escaped the notice of the average reader, cars are becoming more and more technologically advanced by the day. I’m sure you are aware, dear reader, of the benefits of ABS and traction control, in fact, your car probably already has this and more, but it has nothing on the latest device we see here ->>
It’s a brilliant new device that enables other drivers to actually read your mind! I know!! Unbelievable isn’t it? Next time we’re out in the car and my wife has a silent strop I’m going to see how well it works…
Of course there is one problem:
New gadgets like this are often optional extras, and paid ones at that. In fact, this is where car manufacturers make most of their money. Look at the price of any optional sat nav system. Ford charges £750 for their system, McLaren a whopping £5,100 and this despite an often superior TomTom costing £100 or less. And then there’s any decent smartphone…
However, this situation is often capitalised upon by less luxurious manufacturers to give their cars better value, especially as your ordinary, every day motor is where most of the competition over price will be. That’s why, for example, Renault, Ford, Nissan et al will sometimes stuff models with extras like nice alloy wheels, phone docks, fog lights and the like for little to nothing to pay on top of their car’s base price. Which would you have – a bottom rung and rather spartan german saloon, or a fully loaded top of the range euro hatchback? Possibly a difficult choice.
It also explains another very common phenomenon:
The new gadget in the picture above seems to have caught on fast, and has been offered as standard by more mundane manufacturers already, with the exceptions being the premium marques such as BMW, Audi and Volvo. In a nutshell, this is why you rarely see the blighters indicate.
On a vaguely related note, here’s a funny video about Ford’s new SYNC option that reads out your texts for you whilst you drive.